DADDY MENTALITY — Brand Identity + Launch

Role: Co-Founder, Creative Director
Tools: Photoshop, Illustrator, Procreate, Canva
Summary:
Built a rebellious, boundary-breaking lifestyle brand in partnership with artist Ross Pino. Developed the full creative universe—logos, illustrations, merch design, photography direction, social visuals, and event branding. The identity blends punk energy with cosmic symbolism, irreverence, and masculine-soft balance.

Deliverables:

  • Brand identity + alt logo marks (cherub, skull, halo, pirate flag, smoke motifs)

  • Typography + color system

  • Merchandise design + product mockups

  • Launch event creative at Rabbit Club

  • Posters, flyers, social campaign, editorial-style content

  • Visual language for brand storytelling

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