THE CHURCH OF ROCK & ROLL — Brand Identity & Creative Direction
The Church of Rock and Roll is a lifestyle brand that captures a movement—a movement made of people and common beliefs that manifests in myriad forms. The Church of Rock and Roll celebrates the intrinsic relationship with music and captures the zeitgeist of a culture where personal freedom, inclusivity, and integrity are valued above all else—and that’s why this is a brand people need now more than ever.
Role: Brand Consultant, Digital Designer, Event Producer, Social Media Marketer
Tools: Photoshop, Illustrator, InDesign, Canva, Mailchimp, Wordpress
Summary:
Developed bold, irreverent branding for The Church of Rock & Roll, merging spiritual iconography with gritty rock aesthetics. Built visual language that aligns with the brand’s rebellious, theatrical identity—channeling glamour, grit, and divine chaos.
Deliverables:
Logo concepts, typography direction
Social graphic templates
Event flyers and promotional assets
Visual moodbooks
Brand color palette + tone of voice system
Life is Beautiful
Activation
The Church of Rock & Roll launched at Life is Beautiful Festival in September 2018. The 3-day opening event debuted technology from Not Impossible Labs that enabled the deaf and hearing-impaired to experience music in a completely new way thanks to amazing shows by Greta Van Fleet and Palaye Royale, and featured incredible moments with death row survivor Damien Echols leading guided meditations and performing Commitment Ceremonies, and a rousing opening benediction from Pastor Nadia Bolz-Weber.
