CHRISTIAN BENNER — Digital Design & Content Direction

Role: Designer, Creative Consultant, E-commerce Manager
Tools: Photoshop, InDesign, Canva, Wix
Summary:
Supported the digital identity for fashion designer Christian Benner, emphasizing his signature distressed aesthetic and rock-and-roll edge. Curated visual narratives for social media and created branded graphics aligned with his underground, couture-meets-grunge world. Spearheaded business growth and creative direction for fashion designer Christian Benner, transforming the label from bespoke leather jackets into a full-scale lifestyle brand. Guided the launch of the first ready-to-wear collection, secured national retail distribution with Shopbop and Hard Rock Hotels, and built the brand’s e-commerce platform. Produced experiential runway shows and strategic collaborations with music festivals and clothing brands, while overseeing finances, sales reporting, and team development.

Deliverables:

  • Social graphics, lookbook-style imagery

  • Typography-forward promo materials

  • Content curation and editing

  • Digital brand refinement

  • Visual storytelling strategy

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